|
Business Education Centre What Is Franchising? Franchising is a system for expanding a business and distribution goods and services - and an opportunity to operate a business under a recognised brand name. A franchise occurs when a business ( the franchisor ) licenses its trade name and its operating methods to a person or group ( the franchisee )who agrees to operate according to the terms of a contract. The franchisors provides the franchisee with support and, in some cases, exercises some control over the way the franchisee operates under the brand. Owning a franchise - like owning any small business - is a hard work. Even though you get proven systems and training when you hook up with a solid franchisor, no one can guarantees you success. Often the variable in this equation is you. Business ownership is not a passive investment. It requires long hours and dedication. Remember what makes a hamburger great isn't the sizzle or the smell - it's taste. The same goes for great franchises. The brochure may be hot and salesperson persuasive, but you are not buying the sizzle - you are investing in the steak. Useful Business Resources
|
|||
